Selected Works

Product Liability Basics
- Carabin Shaw

For this SEO piece, I researched, wrote, and structured a comprehensive educational article explaining the fundamentals of Louisiana product liability law for injured consumers. I translated complex legal concepts into accessible, search-optimized content designed to improve organic visibility while helping readers understand their rights and potential legal options following an injury caused by a defective product.

WHAT IS A KNIFE?
- The Holy Knives

For my band, I’ve used my writing skills to craft our written voice, and this example is our manifesto. I conceptualized the idea of “knives” being people, a lifestyle, an undeniable piece of who you are if you like our music, which has driven fan engagement and become the cornerstone of the band’s brand identity.

Upsell Funnel - The Holy Knives

For my band, I’ve also applied that voice to audience growth and conversion. This example is an upsell funnel I built as the landing page for a paid campaign, designed to move cold audiences from initial interest into deeper engagement and purchase.

Local Gov 101
-San Antonio Report

For this comprehensive project, I researched, wrote, and organized a public information campaign to raise awareness about the role of local government and drive voter participation in local elections in partnership with the San Antonio Report. I spearheaded the writing, editing, and style, including choosing the voice, diction, and tone that best aligned with the initiative’s mission.

Powering Results
- Texas Partners Bank

I Care Veteran Event- San Antonio Report

This article is one example of my collaboration with Texas Partners Bank to craft the spotlight pieces that accompany and enhance the interviews conducted on their Business Heroes Podcast. Using the interview transcripts, I would extract each entrepreneur’s story, developing a compelling narrative that chronicled their journey and highlighted their contributions to the community.

Worked with nonprofit I Care SA to craft article on special event launch to celebrate new initiative. Conducted in-person interview with company directors to establish message, tone, and voice of article. The success of this piece led to continued work with the organization.